I have over two decades of graphic design experience across print and digital. My specialty is bringing humanity and personality to a project with voice, elegance, and intelligence. I like creating order out of confusion, clarity where there was none, and communication where once there was merely information. I believe in taking the long view while attending to the details. In any project, I strive to cut to the heart of the matter and uncover first principles.

I’m a generalist designer with a organizational leaning, with experience that ranges from books and brands to content strategy and websites. I work toward the most harmonious combination of aesthetic and voice, always pursuing the best union of form and content. My background extends from the literary to the visual, from my first job editing college textbooks to my wide-ranging career as a graphic/ux designer. The thread that runs through everything is a search for meaningful expression, whether the task at hand is a book jacket, a digital experience, or a hardware store for superheroes that’s also a writing center for kids.

For the great majority of my working life I’ve worked independently and entrepreneurially, always striving to maintain great relationships with clients and collaborators. This has habituated me to adapting quickly to the needs of any given problem without ego or prejudice. These are qualities I bring to every working engagement.

I’m particularly interested in designing experiences around the public’s connection to culture and creativity. I’m now seeking the stability of a permanent position and the rewards of contributing to an organization’s long-term success.

My resume, in robot-friendly format, is here.

sam@sampottsinc.com

Marquee Projects

I create ad hoc portfolios on a request basis and am happy to provide examples of my work.

A Methodology of Sorts

Exemplary Work

Engaged with content

Strong voice

Authorship

Learn by doing

Experience

Key Themes and Skills

Sam Potts Inc.

A successful independent design studio in NYC

  • Creative problem-solving through form and content
  • Injecting personality, intelligence, and even humor when creating for others’ requirements
  • Meeting clients’ needs & budgets while maintaining creative standards

IDEO

Innovation and strategy consultancy

  • Human-centered design
  • Research-driven process
  • Design thinking methodologies
  • Prototyping & testing

The New York Times

A hometown newspaper

  • Mobile UX design
  • Information architecture
  • High-fidelity wireframing
  • Revenue-driven design decisions

Teaching

At three of the country’s best design schools

  • Personal expression within design constraints
  • Content-based conceptual design
  • Professional practices
  • Herding cats

Testimonials

I’ve worked with Sam for over twenty years creating storefronts, product packaging, websites, print publications, posters, apparel, and more. Sam expertly takes collections of ideas and inspirations and synthesizes them into tangible design, infusing each project with his own wit and sensibility. He has been a collaborator in the truest sense of the word.

— Scott Seeley, owner of Writer’s Block, Las Vegas, and former founding executive director of 826NYC

I have so enjoyed seeing all the many ways in which Sam could turn the design ask on its head and find the unexpected answer. It was always nothing less than an actual joy to correspond or talk with him. His work is fantastic, and I am endlessly awed to have had the chance to see how he thinks and how he creates.

— Tim Jones, creative director of Harvard University Press

In Search Of

Designing connections between people and culture

Connecting people to culture in ways that are relevant and even challenging — this is a vital and urgent design challenge. These connections take all forms across media, both material and digital. The challenge is finding solutions that people find useful and compelling.


Creating meaningful work for people

Doing the best work starts with doing work that matters. I believe culture and creativity — art, literature, music, learning — matter deeply to the better functioning of society at large, and to the quality of our lives.


Focusing on behaviors over artifacts

Designing for behaviors is a bigger umbrella than designing just graphics or products. I’m interested in helping shape way people experience an event, an exhibit, or institution.


Expertise more or less required

A key criteria I have for any new position is to work with people who are really, really good at what they do. I have so much to learn about leadership, impact, relationships — both within an organization and between stakeholders — and I’m seeking models of excellence. More than any huge famous company, I hope to join a culture of true expertise.


In Practical Terms

As I noted above, I’m interested in designing experiences around the public’s connection to culture. This might mean a role as part of the design and exhibitions team at a museum, or as the entire communications department for a small foundation, or most likely: something I haven’t thought of yet.

I live just north of New York City, within commuting distance. My preferred arrangement is a hybrid of somewhat regular on-site time combined with work-from-home days.

Furthermore

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Furthermore

I love that there can be an art to nearly everything. I love that geometry is ancient. I love that Frank Lloyd Wright was shameless. I love that the littlest things can make biggest differences, like cufflinks or a pinch of salt or 8 seconds on the last day. I love that some things are inexplicable, in fact more things than you’d expect. I love that no expertise is needed to appreciate a well-made thing. I love that you can pretty much always assume there is a better way. I love that anything can seem new. I love that a computer is referred to as a machine. I love that music doesn’t have to mean anything to be beautiful. I love that there are theories about handwriting, the composition of matter, and horse racing. I love the knuckleball. I love the lightbulb joke about how many boring people. I love that the things worth remembering are usually the things that get remembered. I love a gumshoe grammarian. I love the moment at dusk when the F train comes out of the tunnel after Carroll St. and fills with golden sunset light and feels like a cathedral. I love the slow motion replay. I love that Japanese architects deliberately inserted mistakes into their designs to appease the gods, who believe only they are perfect. I love that the heart is a muscle. I love the simplicity of punctuation. I love the Radiator Building, the Queensboro Bridge, and sunrises. That perfect swing. I love that line about how memory is like a train. I love that anything is interesting if you look at it closely enough. I love that even a cheap hamburger is still pretty good.