My Five-Point Plan for Doing Projects

This is a brief talk I gave at the 2015 AIGA conference in New Orleans. I was very nervous.

There’s a massive industry for giving creative people advice on being creative, and this was written as not exactly a parody of that, but as a way of giving an answer to the question “How to be creative?” that was an example of creativity itself. At least that was the theory.

Some Other Things I’ve Written